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Monday, June 17, 2019

Who doesn’t…
I come across so many people that say “I’m going to make a million dollars in network marketing”. I have conversations with people telling me how they’re going to become millionaires.
That’s great I’ll help you reach that goal every way I can.
But you know what?
Not everyone is going to make a million dollars in network marketing… and that’s ok.
Most people’s lives would change with an extra $500 or $1000 a month.
If you’re in network marketing the opportunity is here to become a millionaire.
let’s talk about that for a second.
To become a millionaire in network marketing is going to take lot of WORK.
Yes, you can do it in the shortest amount of time compared to other business opportunities but you still have to WORK…
But you work smart not hard.
And the cost for start up is minimal.
But it still takes WORK!! no matter how you cut it.
To become a millionaire in network marketing you’re going to have to do things differently.
What do I mean? One of my mentors Michael Dlouhy told me this.
“Duffy if you want more, you’re going have to become more”.
That made a lot of sense to me.
So what if you’re not going to make a million dollars a year in network marketing?
Look I’m not saying you’re not going to make a million dollars, but let’s say it’s not in the cards or that’s an amount you can’t relate to. (Lots of people can’t relate to earning that kind of money)
How much do you make now?
I’ll go with the average and say $30,000. Everything is ok, sometimes it’s a struggle but you get by, but things could be better.
Imagine doubling your income. Can you imagine earning $60,000 per year?
Sure you can.
So if you didn’t make a million dollars a year but you’re making $60,000 in network marketing would you consider yourself a failure?
NO!!
But let’s say your better at this then you thought and you’re earning $100,000 to $150,000 per year.
Would you consider yourself a failure?
HELL NO!!
Do you think you could have a pretty good life earning that amount each year?
YOU BET!!!
Man if you’re earning that kind of money from network marketing. You’re winning trips, vacations, getting deals on conventions or even winning trips to your companies conventions, your winning shopping trips, bonus money, car programs, free product or services.
The things many people have to spend money on such as trips, vacations, products, services and cars. You’re could be getting them from your company for a lot less or even free, because of your ranking in your company.
The life you may want may be a lot closer then you think.
Tell me, if you made $100,000 to $150,000 per year in network marketing you’d be a very happy camper, yes?
Tell me you wouldn’t, I dare ya.
I believe in you!!
What is a leads group? Leads groups seem to be the most popular form of networking judging that comment by the fact that there are more leads groups in existence that have been around for a long time than most other types of groups.
Leads groups are often referred to as closed groups. This means that there can only be one type of a business represented in a group. Lets say that I am a web designer. In a closed group I would be the only web designer represented in the group. Other web designers would be allowed to visit, but if they wanted to join the organization they would have to find a group that did not have a web designer. If there was no opening in an existing group for a web designer, the person would have to go on a waiting list until an opening became available, or a new group was formed.
Most leads groups meet once a week. There are some that only meet once a month. Leads groups offer something that a lot of people need. Structure and discipline. What do I mean by this?
Structure – In a leads group you do not have to be a master net worker. As a matter of fact, you can be a shy person and still have success in a leads group. Most leads groups allow a given amount of time to tell other members about your business. This usually ranges from one to five minutes. In this allotted amount of time you can go into great detail about your business including describing what type of leads you are looking for. The format is usually accomplished by sitting around a large table, and a leader moderates the time and asks questions. The meetings are generally held early in the morning or at lunchtime.
Discipline – In a leads group you are expected to show up for the meetings. Theoretically, if a leads group had only 15 members and several people did not show up, it would be difficult to have a reasonable meeting. To insure against this happening most groups require that you assign a substitute when you can not attend. This substitute should be a person in the same industry as you so that the balance of the group is not affected. In this situation, if you have a tendency to miss a lot of meetings, it would not be good to join a leads group. If you miss a lot of meetings without a sub, you will be ejected from the group.
The upside? In a leads group you will get to know people very well over time and get an idea of their abilities to fulfill the needs of a referral. This is good if you do not have time during the week to meet with people one-on-one in order to get to know them. A dedicated group will provide you with a steady stream of leads that you can utilize to expand your business.
The downside? Well, sometimes the leads become a paramount obligation and people feel pressured to pass them. If they are passing leads that are just names and numbers without a true expressed need, the leads generally lead you nowhere. Another issue is a member of the group whose quality of product or service does not meet the standards that you would want to refer to someone. It is difficult to pass a solid qualified lead to someone who will not provide the kind of service that you would expect them to.
There are also a few groups in existence that are in essence leads groups. They allow freedom to go to any meeting you wish as long as you are a member. The format is the same, seated at a table, and there is usually a time limit. The problem with these groups is that people wander in and out and without a lot of time to talk individually, you still have to set appointments outside of the group to really get to know someone. Without the discipline, the freeform leads group usually does not last for a long period of time. Often these groups open and close with great regularity leaving the members to search for another meeting to attend.
In closing, I would like to add that there is no wrong or right group to belong to. Visit groups and you will find the ones that are right for you. It is often beneficial to belong to three types of groups to get the most out of your networking efforts.

Friday, May 3, 2019

If you are a new business just starting out into the world of contract cleaning then your immediate aim is to gather as many new customers as you can and constantly grow the business. The initial stages are hard and it is difficult to gain those first few customers. How gain you gain a foothold in this highly competitive market? Many of the marketing strategies you might employ have been explained in previous articles. One area that was not explored in these articles was networking.
As a new business you will probably receive a number of invitations to go along to various local networking organisations meetings. At these they will no doubt try and impress upon you the huge benefits to be gained by networking. You will also be told how much business was generated for its members over a period of time. All will seem very impressive and like myself you may very well be impressed enough to join the weekly breakfast or luncheon meetings. This could cost you anything up to 500 a year to be a member plus the cost of the meal or maybe as little as the cost of the meal. Some of the internet networking organisations charge a small monthly fee and then organise monthly local meetings.
When I started out into the field of commercial cleaning I was willing to try anything that might generate business so I joined a number of these organisations. So how successful was this as a means of expanding my business?
I did in fact persevere with some of these breakfast meetings for a whole year, having paid the yearly subscription it was in fact something of a necessity. However it does not take long to realise that the people who attend these meetings are not in fact your likely customers. Many of the individuals who attend networking meetings are just starting out in their business and are operating as sole traders working from home and not in any way, shape or form likely to be your potential customers. Others are well established but still operate as single entities such as business coaches and have no office as such. Others may be proprietors of shops just starting out and these are potential customers.
However you as a contract cleaning company are looking to clean offices and office complexes and these are inhabited by well established companies who do not by and large participate in local networking groups. So you are not going to come in contact with the group who are going to provide the more lucrative cleaning contracts.
I can look back on my time with these networking groups as a learning experience and we probably just about recouped our membership fees. Other than that very little long term benefit was derived from the experience. Networking it would seem from my own experience is not a path I would necessarily recommend to the start up cleaning business. Use that time period to utilise other marketing techniques which are more useful to the cleaning business entrepreneur. If you do fancy the idea of networking then you must target a different audience. That is the established businesses, and to do that you will need to join such organisations as the Chamber of Commerce where your networking will not be so overt and often done in a more sociable and relaxed atmosphere.
Network Marketing Training — Arm Your New Distributors for Success
Whether tis nobler in the mind to suffer
The slings and arrows of outrageous fortune
Or to take arms against a sea of troubles,
And by opposing end them.
– William Shakespeare, Hamlet, Act III, Scene i (58-90)
Hamlet may not have been talking about network marketing, but his words do apply. Almost every network marketer has experienced the slings and arrows of the naysayers, those often well-meaning friends and relatives that stand in the way of our making an outrageous fortune! Experienced network marketers, clothed in the armor of past success, are less vulnerable to outside influences. The new distributor, however, is vulnerable, and that sea of troubles can act as a barrier to reaching their true potential.
What did the knights of old do to prevent an injury? Thats right they armed themselves. Their armor was heavy and cumbersome, and they needed a squire to help them prepare for battle. Well, the same is true for your new distributors. While the armor they must use is less cumbersome than that of the knights, you must help them arm themselves for success. In other words, you must be their squire.
What do I mean by arming for success?
When a new distributor joins your network marketing organization, they are moving into an environment that demands strong armor. There are a lot of slings and arrows that can hurt their chances for success and create a sea of troubles — of doubt, disbelief, even failure.
As Rich Dad, Poor Dad author Robert T. Kiyosaki points out, most people in this world are afraid to experience success. They are held back by negative thinking, and consequently suffer the pain of mediocrity. Because they have not been armed for success, and are more focused on security and survival, they subject themselves to a life of servitude and poverty and being someone elses employee.
Arm your new distributors from negative thinking and potential disaster. How? By understanding why so many people are negative about network marketing and the prospects of the success it can bring.
Lets face it. There are a lot of people out there that do not want you to become successful. When you are successful, you point out the lack of success in their lives. When you take away any excuses theyve been hanging onto and you force them to look at their lives as they really are, it makes them very uncomfortable. Youve heard of the expression Misery loves company. Well, its true.
Doug Firebaugh, network marketing guru, calls it the “Unspoken Understanding,” which is simply the silent agreement that most people have with each other, namely don’t mention my mediocre life, and I won’t mention yours. Your success and the success of your new distributors, just points out the naysayers mediocrity.
Leaders help others. If you are going to be successful in network marketing, you must arm your new distributors against people who will try to convince them their business won’t work. Show your downline you want them to be successful. Encourage them. Show them how the most successful network marketers have achieved their success, and teach them to model those attitudes, habits, and actions. Remind your distributors that they are the CEO of their lives. Arm them with the power of positive thinking so they dont let others live their lives for them with their negative attitudes.
To paraphrase Hamlet, by opposing negative thoughts, we end them.
At a Chamber of Commerce Business Card Exchange several years ago a well-dress woman walked up to me, business card in hand and, in perfect form held it in both hands in front of me, gesturing for me to take it. I took the card from her and smiled. She looked up and in a polite voice, said “Thank you,” and walked away. How sad. Here was this obviously well-intentioned woman, who most likely owned an interesting business but never learned what to do at a card exchange. Somewhere she bought into the idea that you were suppose to hand out as many business cards in as little time as possible. Clearly, this does nothing but waste business cards. Great for card businesses, not so great for yours.
The other extreme is the person who spends the entire time at a card exchange talking to the same individual, sometimes even people from their own company. Again, this is quite unproductive. The purpose of a business card exchange is to get to meet new people in a pleasant atmosphere.
While there are many good books to help you hone your networking skills including, Sue Roanes How to Work a Room, the essence of networking is quite simple.
Businesses run on relationships. Ive always felt that everything that we do is about personal relationships and a business just gives us a playing field on which to do it.
Following that theme, growing your business is about developing and nurturing relationships and card exchanges and similar networking events are really the starting point to begin what will hopefully become a mutually rewarding relationship.
Since your time is limited, it is a good idea to spend only a short time speaking with people, especially those you already know. If you feel a resonance with someone youre talking with, make arrangements to follow-up your connection at a later date and move on to meet someone else. Im sure the shy looking person in the corner, who is probably there for the very first time, has something interesting to say. Why not go over and extend your hand.
The other big faux paus I see over and over again, are the people who approach the networking meeting with a “me, me, me” attitude. A better approach is to learn about the other person first. You then have the option of explaining how what you do might be of interest to them. This establishes a stronger platform for communications, for as speaking legend Zig Zigler says, “You get what you want by helping other people get what they want.”
Care about the other person
There are better ways to network and meet prospective business contacts. For openers, (no pun intended) people are more responsive if you first show some interest in them and what they do. There is an old clich that says we have one mouth and two ears for a reason. If you listen more than you talk, you will automatically find people more interested in talking with you and being around you.
Marketing guru, Jay Abraham, once said that “Discovery is the fuel of competitive advantage.” Get curious. Become interested in other people and what makes them tick. Really care about the other person. If you take the time to investigate, you will find that even those people who appear quite ordinary have a story to tell. If you show an interest in them and their lives, you will not only increase your chances of doing business with them but you may gain a friend as well.
How do you do that?
When you do introduce yourself, do so in a way that states the benefit of doing business with you. Saying “Hi, my name is Mary and I sell insurance” is not very exciting. However, if you were to say, “My name is Mary and I help people prepare for the uncertainty that may be in their future.” This causes the other person, if they are at all curious, to ask, “How do you do that?” At this point, you have opened the door for a further explanation or “commercial” for your business. You can go on to explain the benefits of your products and services.
As an exercise, devise three or four ways to introduce your business. Let each one focus on a different benefit of your product or service. Test each of them at your next networking event.
Remember: people do not buy products or services, they buy benefits and solutions.
The more you focus on communicating the benefits gained from using your products or services, the more you will benefit from the increase in business.
With prospecting new business becoming more and more difficult, a personal relationship is even more important and the Chamber of Commerce Card Exchange offers the perfect playground for you do it, besides the food is usually pretty good too.
In my mind, small talk basically consists of 3 phases:
-> The ice breaker
-> Get to know you better
-> Graceful exit
So lets go ahead and briefly touch on each phase and in turn give you some concrete takeaway strategies that you can apply immediately for each.
Phase 1: The Ice Breaker
So you attend a networking event you make eye contact with someone you want to meet, you approach them and introduce yourself now what?
Well having a few powerful, open-ended ice breaker questions should certainly do the trick. For example:
-> A tried and true ice breaker is the proverbial, So Jeff, what do you do? In other words Jeff, what business are you in? Now people love talking about themselves and their business so the idea here is to get them started talking. Most people also love to hear the sound of their own voice so the ice breaker question is critical and essentially sets the tone and potential for the conversation.
-> Another good ice breaker could be, So Jeff, what brings you here today?
Now notice on these sample ice breaker questions Ive repeated the persons name. First off by doing this it will help burn that persons name into my head so I dont forget it. Secondly, people love the sound of their own name so dont be afraid to use it throughout your conversation.
Phase 2: Get To Know You Better
Depending on the results of the ice breaker questions you should by now be able to determine whether or not it makes sense to get to know this person better. If not, simply skip this phase and go into your graceful exit. But if you do see a synergy here, by all means try some of these again open-ended, getting to know you better questions:
-> So Jeff, how did you get into that business?
-> What types of challenges keep you up at night?
-> Jeff, help me out here, draw me a mental picture, what does success look like for you and your business?
-> Whats new in your industry these days? Any events or trends that are shaping it?
Now you can use one, two, all of these questions, or more if the situation permits. However, be careful here not to dominate and monopolize someones time. If youre at a networking event, theres a good chance that theyre there to network and meet other people as well, so it may make sense to go to the graceful exit phase and encourage that you two get together in the near future.
Phase 3: Graceful Exit
Its vastly important how you leave a conversation as this is the last impression you make on that person. Were not looking to create any animosity here by rudely blowing someone off. The key here is as this phases title states, is to exit gracefully.
A key difference between the types of questions or statements you make in this phase as opposed to the previous two phases is that now you shift to using close-ended ones. For example:
-> Introduce the person to someone else that may be of interest to them and then politely excuse yourself. The dialogue can go something like this: Hey Cindy Id like you to meet Jeff. Jeffs in the xyz industry as well and I just felt that you two should meet. Now they exchange pleasantries and you immediately exit the conversation by saying something like, Well you two probably have a bunch to talk about. Cindy Ill catch up with you later and Jeff, it was great meeting you.
-> Another example of a graceful exit may be: I can certainly see some synergy between what you and I do. Can I give you a call next week to set up some time to talk further?
-> Or, its been great meeting you, will I see you at future meetings?
-> And lastly, wow, this is quite an event dont you think? Well we should probably keep moving it was great meeting you Jeff!
So now you’re aware of and armed with some actual strategies for the 3 phases of small talk. The key now is to get in the game and practice, practice, practice and you too can see the results you would like for your business.
Forums, groups, boards, and loops; theyre all synonymous for online locations facilitating online networking. Some are entirely public, where everyone and anyone can click to the URL, read the messages and if they have no interest in contributing, they can just lurk. Some require active participation and others require registration before members can participate. These online forums, groups, boards or loops are different from paid membership sites in that there is no cost to network at these websites.
Some are active, some are sleepy. Some are strictly for online business related topics; some allow more OT (Off Topics) and social interaction. There are forums for every imaginable topic: Entrepreneurs, International online business, Health related fields, Technology, Copywriters, Web Designers, Work at Home Moms, Programmers, Finance, Ebay, Job Seekers, Internet Marketing, Writers, Inventors and Virtual Assistants, just to barely scratch the surface of whats out there on the World Wide Web.
Time management skills need to be paramount when participating in online forums. You can very easily get swallowed up and spend hours and hours online networking with others who have online businesses, yet you miss real opportunities to get some productive work done!
From a online business standpoint, there are two areas you should consider before participating in a loop. Its always good to have a network of like-minded online business people. If youre a web designer, hang out with other designers. You can help and support each other. If youre just starting out, you can learn from the pros.
Dont get stuck though, just hanging out with your own kind. Youre not going to be very successful trying to promote your design services to other designers. This is where balance comes in. Pop into the boards, check new posts of interest, ask or answer questions, then get out. Then move onto groups who need your services or products. Who is your target market and where do they hang out? Go there. Word of caution: Do not go to these forums with the sole purpose of SPAMMING the group. Youll be tossed out on your ear quicker than you can blink if that is your sole purpose. People like to do business with people they know and trust or at the very minimum have at least heard of.
If youre trying to sell your curriculum to a group of home school parents and you just pop in, spew your sales rap all over the boards then expect any sort of return, youre missing the point of online networking. Its networking not advertising. You need to build a rapport with your other loopies. Then if a need arises and they know one of their own fellow networkers has that special skill or product, guess who theyll call first? You hope its YOU.
For starters check MSN, Google, Yahoo, AOL, and Ryze. Inside there are literally hundreds and thousands of groups just waiting for you. Start networking your way to online business success today!